When Flair Showers prepared to launch Verve Pro 8, their first 8mm glass collection within the Flair PRO family, the visuals needed to do more than just show product – they had to position a new tier in the brand’s hierarchy.
Verve Pro 8 bridges the space between Flair PRO and the more premium Harmony Collections. Designed for everyday luxury, it offers up to 8mm toughened glass, a choice of Silver, Matte Black, or Brushed Brass finishes, and the Click Fit PRO mechanism that has become synonymous with Flair’s reputation for speed and quality of installation.
Our task was to create a full suite of CGIs that would clarify where Verve Pro 8 belongs: premium enough to elevate the daily ritual, but distinct from Harmony’s top-tier luxury. To do this, we built moodboards around colour, finish, and placement, and then rendered environments that communicated both strength and refinement.
The final imagery reflects the collection’s strapline – Designed for Everyday Luxury – and provides Flair with assets that not only showcase Verve Pro 8’s details, but also carve out its rightful position at the top of Flair PRO.